Plugin Talent

Digital is Everywhere, Culture is Everything!

Plugin Talent is a talent agency that specializes in finding and placing talent in digital positions, as well as roles in various creative industries. We also consult companies on how to effectively attract and retain talent and how to create the cultural change needed to appeal to the next generation of workers.

Thanks to the networks we've established throughout the years, Plugin Talent is more than capable to help companies find talent for any type of creative role, such as marketing, advertising, branding and PR. But, the digital space is our sweet spot. We get the digital world because we're part of it.

We are connectors by nature. Whether you're a company that needs to fill a position for a digital marketer, online community manager or copywriter for advertising collateral, we can effectively connect you with a talented and creative professional who perfectly matches your needs.

Website:
http://www.plugintalent.com

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http://twitter.com/plugintalent

May 12, 2010 5:00 pm

Online Ad Operations Manager - NYC

to APPLY: email resume to sgutholm@gmail.com

This role  is an interactive media savvy Project-Manager-type person who is keen on emerging and innovative technologies!

This Freelance Client in NYC is in need of an individual with experience in online advertising operations to lead a team that will support all their online advertising.

RESPONSIBILITIES

  • Excellent communication and management of various stakeholders around the company and external
  • Manage the day-to-day operations of the department including inventory management, insertion order tracking, billing, availability forecasting, sell-through reporting and on time trafficking of campaigns and campaign performance management.
  • Improve efficiency and accuracy of the department and create best practices for our business
  • Motivate and develop the ad Operations team
  • Identify, recommend and oversee implementation of tools and systems that will improve online advertising operations, where relevant
  • Managing the interface with the Sales on a daily basis to ensure all schedules are complete and on track
  • Liaise with Sales to maximize inventory and have influence in yield management
  • Play a leading role in the refinement of our ad booking system (billing, revenue, advertiser history)
  • Facilitate training and supervise sales managers in the use of operations technology
  • Liaison with advertisers/agencies to oversee proper implementation of complex or new campaigns (ad tags, mitigate reporting discrepancies, pixel placement/tracking, etc.)
  • Document ad operations policies and procedures
  • Serve as liaison between Marketing and Sales departments regarding high level planning, prioritization, scheduling and delivery of campaigns.
  • Strategic planning for future growth, working collaboratively with Sales Management, Development, Marketing and Editorial departments to plan out revenue maximizing ad revenue opportunities
  • Investigate new advertising opportunities and technologies while directing the processes needed to serve, fulfil and track them
  • Develop and implement policies to make our advertising effective while enhancing the experience of our customers when they interact with us in a digital medium
  • Creating and updating product catalogue
  • Represents Online operations and processes in cross divisional meetings to ensure a positive customer experience by providing optimal site operability, event execution and email program implementation
  • Constantly monitor and improve customer satisfaction as it relates to the ad implementation process
  • Help draft responses to RFP’s
  • Ensure immediate and direct feedback to sales account executives regarding campaign issues or revisions.
  • Attend industry events as appropriate

EXPERIENCE/SKILLS

  • A thorough specialist knowledge and understanding of digital advertising
  • Must have experience with DART Ad server and order management system, familiarity with rich media tags, basic understanding of javascripts and HTML
  • Proficient with internet technologies & 3rd parties hosting
  • Worked with off shore vendors & international sales team
  • Proven experience managing digital ad operations
  • Knowledge of digital operations infrastructure
  • Managed and develop people
  • Leading change within an online advertising environment
  • Track record of implementing good practice in ad trafficking and operations

DECISION RIGHTS

  • Policy definition
  • Process improvement
  • Recruitment
  • Ad serving technology

PERFORMANCE MEASURES

  1. Campaigns delivered to booking
  2. % of commercial inventory utilisation
  3. % of house ads served
  4. Quality of customer service (internal/ external)
  5. Managing ad operations P&L

FOR INCENTIVES

  • Business unit incentives

THE CANDIDATE

  • Enjoy working with a diverse group of people
  • Confident in communication, believe in their abilities, with flexibility to change direction for the business
  • comfortable with ambiguity
  • Bring order to chaos
  • Ability to multi-task on work at different levels
  • Negotiate and effectively influence all levels of management in multiple functions
  • Experience dealing with online advertising and production processes
  • Experience managing and developing direct reports
  • Experience managing 3rd party off shore service providers 
  • Ability to work in a fast-paced, deadline-driven environment, juggling multiple tasks.
  • A strong leader who is passionate about digital and is keen to be part of a company with exceptional growth aspirations

KNOWLEDGE

  • The online ad industry, trends, technologies, and pricing models
  • Technical ad specs, creative sizes, rich media and ad placements