Plugin Talent

About the Job

Description:

·        Structure insights generation and dissemination processes across relevant stakeholders

·        Conduct data analysis leveraging the web data to generate insights

·        Engage with multiple stakeholders and analytics/​insights experts across the organization to synthesize insights

·        Isolate drivers of campaign performance for individual efforts

·        Provide cross-divisional, cross-platform analysis on digital and traditional marketing based on data

·        Work closely with key stakeholders to generate actionable recommendations and drive optimization

·        Provide strategic consultation to key stakeholders based on insights

·        Responsible for interfacing with the client and client organizations, including:  divisional teams, global teams, GMIA, and retail planning teams

·        Responsible for timely reporting on website performance – includes brand sites, sites in support of retail events, online media and email

·        Responsible for working with and keeping development analysts informed in a timely manner on what trying to address and what tagging may be necessary

·        Work with other agencies supporting web or email initiatives in communicating program results

·        Proactively stay up to date on metrics/​data offered by various vendors on online performance and generate formal POVs to share internally and with client groups

Qualifications:

·        Leadership or management experience in digital automotive marketing

·        Experience in analyzing consumer behavior on websites, email, search  and online media as well as offline CRM and events

·        Understanding of core statistical concepts on sample size, statistical validity, regression analysis, standard deviation, etc.

·        Experience in presenting data and analysis to medium-to-large groups

·        Well organized, with excellent follow-through, an ability to work well under pressure, to effectively manage multiple projects simultaneously, and an ability to consistently meet deadlines

·        Must be able to multitask client projects, work well under pressure and function in a cross-stakeholder environment

·        Ability to interpret analytics from the following: research, search, social, media, or mobile in addition to email and web

·        Ability to merge and generate data sets for analysis from multiple sources to enhance communication of results to client

·        Ability to communicate with various types of audiences:  e.​g.​ client, technical, other agencies

·        Ability to work flexibly with shifting priorities and multiple, simultaneous demands

MRM Worldwide strives to be a multicultural employer of choice in our industry and strongly supports equal employment opportunity.

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